Keywords in SEO play a pivotal role in boosting more info your online presence. So what exactly is an keyword in SEO? Let's break it down.

In online advertising, a keyword is a particular term or expression that individuals input into web browsers when they are looking for a certain service, product or information. SEO heavily is centered around the use of these keywords for website ranking.

The power behind SEO keywords lies in their ability to associate what users are searching for to the content that your website is providing. Strategically using these keywords will help draw the right audience and boost the likelihood of conversions.

Having established the explanation of an SEO keyword, let's look at the efficient use of keywords. Optimizing the use of keywords demands a balance. You want to include relevant keywords to appeal to search algorithms but without overloading your content with them.

One way is placing the keyword in your content’s headline. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Next, consider using keywords in the metadata and headers of your website, as these are areas where search engines tend to look.

Furthermore, it's crucial to choose keywords that align with your audience. This implies understanding their language, their search behaviors and their demands.

In summary, a well-chosen SEO keyword can be a connection between a prospective client's search and your website. It's a essential tool to be successful in the competitive world of digital marketing. However, success hinges on its effective and balanced use.